Benefit & Diet Coke ‘Get Glam’ Collaboration Evening

Benefit is one of my absolute favourites for cosmetics, Benefit High Beam is part of my daily make-up routine and who doesn’t drink Diet Coke? so accepted gladly the invitation to go along to the Benefit & Diet Coke ‘Get Glam’ evening last night.

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Diet Coke is setting up a whole host of fashionable collaborations, You may remember that I judged the Diet Coke & ASOS competition late last year.

The evening started with drinking  special edition  cans of Diet coke – which if you buy, will allow you £5 off purchases made on, and a presentation by Benefit Head MUA, Lisa Potter-Dixon.  Lisa highlighted the individual styles of the three fictional Diet Coke girls (the dolls shown in the second to last photo above).

These looks included a Romance Look, a Fashionista Look and a Rock Chick Look.  Lisa also told us a funny little story about the beginning of Benetint.  Apparently a stripper wanted a stain to put on her nipples every night – now I have a whole new purpose for my bottle.

We could then choose one of the looks to have a mini make-over, I chose the Rock chick look.  A the end of the evening we walked away with the finest goody bag I have every laid my hands on.  Although it was a rather heavy walk back to the tube, I didn’t mind, because inside I found Benetint, Posietint, Cha Cha tint, They’re Real mascara, The Pore fessional, Gina, Lee lee and Bella fragrances and of course special edition cans of Diet Coke.

  20 comments for “Benefit & Diet Coke ‘Get Glam’ Collaboration Evening

  1. 13 January, 2012 at 2:59 pm

    Wow you get invitied to all the best gigs!! Mind you I am patiently waiting for a top from Jarlo that I have ordered after finding out about them via you. x

    • memoirmode
      13 January, 2012 at 3:17 pm

      Oh brilliant. I love JARLO, I only found them 7 months ago or so, hooked for life now 🙂 xx

  2. Sarah Carvill
    13 January, 2012 at 3:26 pm

    I would love to go along to something like this, that goody bag looks brilliant x

    • memoirmode
      13 January, 2012 at 3:38 pm

      It really is one of the best, alongside Next’s goody bag 🙂 xx

  3. 13 January, 2012 at 3:57 pm

    Oh Benefit is my favourite, especially Benetint! That sounds like a really fab event!

    • memoirmode
      13 January, 2012 at 4:33 pm

      Yes I really like Benetint, have bought it a few times. Will check out Posietint and Cha Cha tint and write what I think of them xx

  4. 13 January, 2012 at 7:57 pm

    I’ll never look at Benetint in the same way again!!

    • memoirmode
      13 January, 2012 at 8:02 pm

      hahaha thats what I thought, then I was tempted to see the results of this alternative application 😉 x

  5. 13 January, 2012 at 11:15 pm

    Wow! That looks like so much fun! I bet it was a blast! I probably would have picked the Rocker Chick look, too! Although, the Romantic Look does remind me a lot of my ideal everyday makeup. Love the dolls they used too, how adorable!


    • memoirmode
      15 January, 2012 at 1:04 pm

      I think the guy toned down the look on me because my make-up didn’t look that different to when I came in. Others looked brilliant, a girl walked out with the romantic look and she looked fresh and fab xx

  6. 13 January, 2012 at 11:47 pm

    I love Benefit too! BTW love your outfit in the first photo! You are looking gorgeous as usual 😉

    • memoirmode
      15 January, 2012 at 1:04 pm

      Owww thank you darling xx

  7. 15 January, 2012 at 12:16 am

    Ooh la la this looks fun!! Love the collars + blazer you’re sporting 😉 love the masculine look.

    PS- I love the snow.



    • memoirmode
      15 January, 2012 at 1:05 pm

      Thank you 🙂 I am loving the masculine look at the moment xx

  8. 16 January, 2012 at 2:05 pm

    Kylie, You look so cool.. love your outfit !! Great pics xx looks like fun.
    Oh I love make up and especially benefit in it’s beautiful packaging xx hugs


    • memoirmode
      23 January, 2012 at 3:03 pm

      Thanks so much dawn, androgynous is my fail safe look 🙂 x

  9. 16 January, 2012 at 2:38 pm

    I want to try Benefit Cosmetics! I’ve seen it in SA.
    It’s so hot here – almost 40C and your little snow drops are making me jealous, haha.
    Have a great week.

    • memoirmode
      23 January, 2012 at 3:03 pm

      Do it, it is one of my favs. I don’t know what I did without high beam 🙂 xx

  10. 20 January, 2012 at 4:24 pm

    You looked lovely, and I’m rather jealous of everyone who got to go this event!

    • memoirmode
      23 January, 2012 at 3:04 pm

      Thanks Rachel 🙂 xxx

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