Dorothy Perkins & Herbal Essences high summer event

I was actually meant to post about this Dorothy Perkins event a couple of weeks ago, but the images went walkabouts and then reappeared.

After the Next AW12 press day and before the Danilo Gabrielli AW12 launch party,  Annie and I trotted along to Arcadia HQ for afternoon cocktails at the Dorothy Perkins & Herbal Essences high summer event.  The brands had teamed together to showcase their summer fashion and hair trends.

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Herbal Essences brand ambassador Ben Cooke was available to tousle guests softly with three summer looks.  He took one look at my thick, long mane and suggested we do a neat little up do.  I felt like Cousin It that day walking around in 30 degree heat, so I gladly went with his suggestion.

I feel like Dorothy Perkins has changed a lot the last couple of years.  If you had asked me to describe the brand 5 years ago, I would have said it was like the frumpy older sister of Topshop.  Now I have either turned into that frumpy older person, or Dorothy Perkins has had a revamp, I think it is the latter (I hope).  I have shopped there quite a few times within the last year.  My favorite ankle boots that were my main footwear choice on my recent trip to New York are from the high street brand.

Are you a Dorothy Perkins customer?

  5 comments for “Dorothy Perkins & Herbal Essences high summer event

  1. 18 June, 2012 at 8:43 am

    Oh my god, your hair looks stunning! It always does, obviously, but this style is a work of art.

    This sounds like a really fun event, I must say I’m pleasantly surprised by the clothes. I’ve leaned away from DP as I thought it went down the road to frumpy but it looks like it’s coming back around to fun!

    • memoirmode
      19 June, 2012 at 10:52 pm

      I was so pleased with it and thankful after being cooked under my own hair that day.

      I know a lot of people still have that impression of them, Annie that I went along with completely changed her mind after going along xx

  2. 18 June, 2012 at 7:54 pm

    Fabulous round up of our day! Was lovely to meet you! I still haven’t figured out how to create your hairstyle! xx

    • memoirmode
      19 June, 2012 at 10:53 pm

      It was so great to meet you that day, hopefully we will bump into each other again xx

  3. 22 June, 2012 at 7:26 am

    I love Dorothy!! I find her clothes so pretty!!
    It looks like a fun day!
    -Britney of Lemonwood and Honey

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