Arcadia Oxford Street Trick or Treat

arcadia trick or treat

On Halloween I partook in grown-up trick or treat with four of the Arcadia Brands (Miss Selfridge, Dorothy Perkins, Wallis & BHS) along Oxford Street. I love nothing more than a task or a challenge, so I was excited ever since I got the email invitation.

10 bloggers, a mix of men’s & women’s fashion had 3 hours to tick-off 2 of the 8 ‘tricks’ in each of the 4 stores. Then upload a photo on Instagram…ermm did that make sense? The 8 tasks were to find – a party dress, standout shoes, a perfect print, a cosy knit, a winter coat, the ‘it’ bag, a beautiful statement necklace & a must have item. The final check point was a bar for some Halloween drinks. My little Eva was doing her very first trick or treat, so I had to head home before.
miss selfridge halloween oxford streetmiss selfridge halloween

The stores were quite spread across Oxford street with Miss Selfridge opposite Oxford Circus and Wallis all the way down at the bottom next to Marble Arch. I decided to start at Miss Selfridge and work my way down to Wallis; then hop straight on the tube at Marble Arch as soon as I had finished.

The Miss Selfridge store was pumping with a Halloween shopping event. Staff were dressed up handing out free eyelash leaflets and a DJ was on the shop floor. I was pointed to the VIP dressing rooms where Ellen from Arcadia HQ was waiting with cupcakes.

miss selfridge oxford street halloweenmiss selfridge limited edition statement necklace

I had a good idea of what ‘tricks’ I was going to pick for each store and party dresses and pretty statement necklaces had to be Miss Selfridge.

The above limited edition necklace (which is in the shopping edit below) completely stood out to me as a statement necklace, how pretty is it? Also I don’t really do sparkly party dresses anymore, but I changed my tune when I tried on this little number below – also in my shopping edit below. Changing room lighting is never flattering on your face!

miss selfridge party dresses

bhs teddy bear coat

Next on the way down was BHS. I haven’t been in this store for years, so had no idea what to expect. I definitely don’t love it as much as I do Wallis, Miss Selfridge or Dorothy Perkins. I would more likely get Eva’s clothes and home bit from there, but they do have some star pieces.

I spotted the above teddy bear copped jacket on a mannequin and Arcadia press girl Addy and myself had fun looking for it and then trying to take it off the mannequin. We managed in the end, and I checked off my winter coat pick. I am all over fluffy jackets this season.

Ellen from Miss Selfridge press team told me all the girls at Arcadia HQ are lusting over or have the Karren Brady fold over clutch bags (I saw Alex from Arcadia sporting a blue one later on). So when I spotted it, I made it my ‘it’ bag choice. It is available in burgundy, blue and black.

bhs karren brady clutch

dorothy perkins cuddly jumper

Next stop was Dorothy Perkins. At Arcadia press days the shoes that always stand out to me are the ones from Dorothy Perkins, so I headed to the footwear department. Lo and behold these sparkly little peep toe shoe boots below twinkled at me and I picked them as my ‘standout shoes‘.

Dorothy Perkins are also very good with knitwear, they have a huge selection. I thought this snugly, fluffy piece with pearl shoulder details would be a perfect cosy knit choice. I noticed on the instagram #arcadiatrickortreat hashtag another blogger had picked it too.

dorothy perkins glitter peep toe boot shoes

wallis animal print sweater

Last but no means least was Wallis. I couldn’t find the store for a while so just missed lovely Rachel from the Wallis press team as she had made her way up to the drinks. I always knew I was going to pick Wallis for ‘perfect prints‘, they are brilliant at it. It is all about animal print this A/W so I picked this zebra/leopard print mix.

I love Wallis for classic pieces, things you will keep in your wardrobe for years and years so I looked around the store for my ‘most desired‘ choice.

As I was walking around I realised I had my most desired piece on – the W  collection biker jacket. It is my absolute favourite thing in my wardrobe so I had to give it the crown. There is also a white version coming for SS14.

Big thanks to Arcadia for inviting me along, I love the task.

wallis W biker jacket

  12 comments for “Arcadia Oxford Street Trick or Treat

  1. 3 November, 2013 at 10:12 pm

    I love this post- what a fun idea and you look great as always! Those sparkly shoe boots are AMAZING!! How have you created that GIF? It’s so cool!!


    • memoirmode
      13 November, 2013 at 4:52 pm

      Ah it was really easy, I just took the photo in photoshop and in animation did a few duplicates. Then with the spot heal just took out some sparkles and added more etc xxx

  2. 4 November, 2013 at 12:58 am

    I LOVE that sparkly party dress on you! Gorgeous! I may have just sat for 5 minutes staring at that GIF, eyes glazing over ‘ohh, sparkly!’ & I bet loads of others have too! I still want that leather jacket, it’s just perfect, but I have had to put myself on a ‘jacket ban’ as they are taking over my wardrobe! Hah.

    • memoirmode
      13 November, 2013 at 4:54 pm

      haha you still need to do your jacket post, would love to see them all together 😉 this Wallis one really is my favourite thing xx

  3. 4 November, 2013 at 9:59 am

    This sounds like so much fun. Those sparkly boots are lush Kylie.


    • memoirmode
      13 November, 2013 at 4:55 pm

      I know, wish I could have taken them away with me 🙂 xx

  4. 4 November, 2013 at 10:52 am

    How much fun!? You looked babealicious as per usual. I love the glittery shoe boot gif! <3

    Tara xo

    • memoirmode
      13 November, 2013 at 4:54 pm

      thank you my darling xx

  5. 4 November, 2013 at 3:26 pm

    Oh, this post is AMAZING, such an awesome event, sooo much fun! ^^ Brilliant work dear, really loved this! Thanks for sharing!

    Liana x
    Dress Code Chic

    • memoirmode
      13 November, 2013 at 4:55 pm

      ahh thanks so much 😀 xx

  6. 9 November, 2013 at 12:36 pm

    This looks like such a cool idea – I love styling challenges. That Miss Selfridge necklace is amazing!!!

    • memoirmode
      13 November, 2013 at 4:56 pm

      Isn’t it just! I have ordered another one from the limited collection. They look so expensive xx

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