New Work // The Lifestyle Edit x The Fold

the fold the lifestyle edit




friend portrait


I was recently hired to photograph The Lifestyle Edit founder Naomi Mdudu and her nominated friend Susie Young for The Folds new competition campaign.

The Fold and The Lifestyle Edit both champion and feature inspirational, driven women so they have joined forces in search for the next Fold Women. They want to share the empowering career and life stories of the incredible and inspiring women across the country.

The competition is for you and a friend to win a styling session at The Fold with an outfit each to take home, a make over and a cut and colour at Regal and a photoshoot and feature on The Fold website.

To enter visit The Fold competition page and tell them your friend’s details and write a brief sentence sharing why she is your Fold Woman. It could be any reason on why she inspires you!

The competition closes at 12pm on Tuesday 15th September, 2015. A shortlist will be drawn up after which the winner will be selected by the panel of The Fold’s founder, Polly McMaster and The Lifestyle Edit’s founder, Naomi Mdudu. A selection of runners-up will also be invited to take part in a Fold Woman photo shoot.

The Fold showroom is filled with gorgeous pieces and all the ladies that work there are wonderful, so you will be quickly put at ease and it will be such a fun experience.

We had a great time on this shoot, Naomi and Susie really threw themselves into the shoot (which makes it easier for me). What a lovely pair of ladies!

  2 comments for “New Work // The Lifestyle Edit x The Fold

  1. Nico
    2 September, 2015 at 2:59 pm

    Love their looks, great shots!

    • memoirmode
      2 September, 2015 at 7:34 pm

      Thank you xx

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