New Work // Upper Street Cordwainers Collection Campaign

I was hired by Upper Street to shoot images for their Cordwainers collection campaign. They wanted portraits against their amazing showroom shoe wall and lifestyle style images of the shoes. It’s a really fab campaign, they invited London Collage of Fashion students to design shoes based around a music theme. A panel of judges picked 5 winners to have their designs brought to life and sold on the Upper Street website. As its a ‘design your own shoes’ brand, you can change up the elements and colours.

The Tsunemoto Sandal upper street

The Morgan Floral Sandal upper street

The Paradowska Strappy Court

The Soares Boot upper street

From top to bottom: First there is Ayako Tsunemoto from Japan. She created an architectural style sandal inspired on Japanese sound artist Masakatsu’s music videos.; abstract moving images, with lots of bright colours. I love this pair! My kind of shoe.

Claire Morgan from Winchester designed the ‘beautiful to photograph’ gold and black sandals inspired by a 1920’s showgirl costume. My first thought was these would be perfect over the Christmas party season.

Next up is the photogenic Patrycja Paradowska from Poland. She created the very wearable and elegant pointed court. I loved the design on this the unique strap placement. I am not a purple or orange lover though, so I would personally change the colours. Which with Upper Street, you can… yay!

Then there is mysterious Bernardo Soares from Portugal. He designed the quirky and unique high heeled boots, His inspiration was from guitar stings. As Stacey Duguid, Executive Fashion Editor at Elle states, they are somewhere in between a shoe and a boot so would work well with either a skirt or trousers. I would personally make them all black with different fabric textures.

Lastly is Mfundo Mahlangu from South Africa and his playful and vibrant mule adaptation. The multiple laces represent keys or notes. I love the shape on these. But I share John Walford, Founder of Graduate Week opinion, I would also want as a two tone. Then again, I am quite boring when it comes to colours.

What a global collection, ey?

Lighting wise, I LOVE the upper street showroom. Lots of windows and what’s better is they are frosted! This creates a soft diffused light, natural window sunlight can be really harsh. If you want to create the same effect yourself a really cheap way to do it is to stick tracing paper over the window.

You can buy and alter the designs now on the Upper Street Website

  1 comment for “New Work // Upper Street Cordwainers Collection Campaign

  1. 7 September, 2015 at 6:25 pm

    Oh my God! This shoot is wonderful:) It’s amazing how much role a good background can play in the photo! My favourite onese are the one of the entire team, the one with the zebra carpet and black shoes on the top and the one with Bernardo Soares holding a single shoe. Well, done!

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